
Black Tower
Black Tower, Germany’s number one wine export brand is produced by Reh Kendermann, a third generation family firm in Rheinhessen. Today sales are an impressive one million cases with Ireland taking its fair share. The brand has remained a best seller over the years by keeping itself relevant to changing market demands. It’s dryer than it used to be and is also now a varietal wine. The range has also been extended to include growth areas such as Riesling, Rosé and Pinot Grigio. Extensive sampling campaigns have repeatedly shown that when people try it, they like it. With its accessible taste profile and impressive 80% brand awareness amongst consumers, this is an excellent offering for novice and casual wine drinkers. Add to this lower than average alcohol levels, their wines are worth a closer look.
For more information, visit www.reh-kendermann.de